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What can Candy Crush teach us about change work

By on June 29, 2014
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What can Candy Crush, the addictive game for smart phones, teach us about change work? Oddly enough, a lot. Candy Crush is designed to keep you playing using several neuro-strategies that we can use to keep our clients changing. These include:

  • Giving the client small ‘wins’ to build the belief they can change easily, and rewarding them for each using praise.
  • Making the next win a little more challenging to keep them from getting bored with the process.
  • Always offering them another challenge to work toward.

To learn more about the neuroscience of Candy Crush read the following fascinating article courtesy of the Guardian newspaper.

http://www.theguardian.com/science/blog/2014/apr/01/candy-crush-saga-app-brainLast week, Candy Crush Saga, the mind-numbingly simple yet addictive game that involves matching coloured sweets, was estimated to be worth $7.1bn. Candy Crush is played by 93 million people every day, and it accrues an estimated $800,000 daily through players purchasing new lives and boosters that help them to conquer new levels. All told, half a billion people have downloaded the free app, and King Digital Entertainment, the company behind the phenomenon, reportedly netted $568m last year alone. Via theguardian.com

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