Emotional selling
Today’s business tip from cafehypno:
We all know that selling is about triggering emotions in the buyer. Even for us hypnotists, we know we have to provoke emotions before someone signs up for a session.
If we are selling face to face, hypnotists are used to generating emotions in our clients, associating them into the problem as the first step in the meta pattern, and into their resource as the third step of the meta pattern. But how do we do this if we are marketing on social media?
It turns out it is very easy to do. In fact emotions are utterly contagious on social media. The research shows that emotions triggered by stormy weather spread virus like through Facebook (and presumably other social media platforms) places where the sun is shining. So don’t be afraid to trigger the darker emotions of a problem, or the emotional high of a resource, on social media!
Photo courtesy FreeDigitalPhotos.net and stock images. That’s all from cafehypno. Here is the research.
Here, we elaborate a novel method for measuring the contagion of emotional expression. With data from millions of Facebook users, we show that rainfall directly influences the emotional content of their status messages, and it also affects the status messages of friends in other cities who are not experiencing rainfall. Detecting Emotional Contagion in Massive Social Networks
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